Blog

CHOOSING THE RIGHT SWIMSUIT : BODY SHAPE GUIDE

Which swimsuit styles suit which body types? We explain it all!

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CASTING BODYLOVE 2025

Dear customers, The new Sowe Biarritz collection is here, and once again this year, we want you to embody it. BODYLOVE, A CONCEPT AT THE HEART OF SOWE'S DNA We believe that every woman deserves to feel beautiful in a swimsuit. From 34 to 44, A cup to D cup, we create swimwear for as many women as possible. Our Body Love approach celebrates femininity in the plural: personalities, silhouettes, skin tones and ages...True beauty doesn't conform to a single standard; it's expressed in your smile, your attitude, your unique way of being yourself. TAKE PART IN OUR 2025 SHOOT We're looking for a dozen authentic, radiant women to embody our 2025 collection during a half-day weekday photo/video shoot scheduled for late April/early May in Biarritz. This is your chance to enjoy a rewarding experience in a friendly atmosphere with the Sowe team. TAKE PART IN THE CASTING: https://form.typeform.com/to/UtqKuzdm

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SOWE: Basque coastal lifestyle at the heart of our collections

The Sowe collections were born just a stone's throw from the beaches of Biarritz. This immediate proximity to the ocean is more than just a detail: it's at the heart of our expertise. Who better to understand the demands of a perfect beach day than a team that lives by the tides? A versatile lifestyle on the Basque Coast Traditions and trends punctuate life on the Basque Coast. This duality shapesSowe's DNA: we draw our inspiration from this subtle blend of Biarritz heritage and openness to the world. Here, surfers, Biarritz families and travelers come together in a unique harmony that fuels our creativity. Inspiration from our teams The Basque Coast embodies an art of living that we translate into every one of our creations. Our collections are designed for those days that start with a trip to the beach and end with an aperitif by the water. The versatility that is so characteristic of Biarritz - where people move naturally from swimwear to streetwear - guides the style of our collections. Like Biarritz itself, Sowe embodies this unique fusion between the elegance of its imperial heritage, surf culture and the energy of the ocean. It is in this constant dialogue between tradition, trends and casual chic that we find the inspiration to create our collections.

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OUR NEW E-SHOP: AN EVEN MORE PERSONALIZED SHOPPING EXPERIENCE!

Our priority? To offer you an experience as attentive and personalized as the one you'll find in our boutiques, and in particular with an enriched morphological guide! We've developed an even more precise advice tool to help you find your ideal swimsuit.

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THE SOWE BOUTIQUE IN BIARRITZ

We look forward to seeing you in our Sowe Biarritz boutique.

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Mexico: The Witt sisters' travel diary

The Witt sisters have been criss-crossing Mexico for the past month. One a photographer, the other a medical student, they are passionate about longboarding and have dedicated their trip to it...

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