CASTING BODYLOVE 2025

5 swimwear trends that will light up your summer 2026

5 women's swimwear trends that will light up your summer 2026 We're all familiar with that time of year in February, when winter drags on, the days seem endless between rainy commutes and one meeting after another. In this whirlwind where the sky wavers between grayness and the first bursts of sunshine, the need for light becomes vital. The urge to swap the wool coat for a sparkling green one-piece or a flowing dress that dances in the wind is irresistible. At Sowe, we know one thing for sure. That summer doesn't begin on June 21. It begins at the precise moment when you allow yourself to dream of your next getaway. Choosing a swimsuit now is a sunny interlude, an immediate antidote to gloom. The 2026 Collection arrives in March, and because knowing how to live also means getting a head start on the good times, we're opening the doors of our wardrobe to you as a preview. Dec discover the 5 women's swimwear trends for summer 2026 that will brighten your look... and your spirits, today. Why are the 2026 swimwear trends already making you feel like summer? The 2026 swimwear trends celebrate a femininity that's free, sunny and confident. The cuts are designed to match the movement fabrics to enhance the silhouette and colors to catch the light. Each swimsuit becomes a powerful piece, capable of transforming a simple day by the pool into a truly stylish moment. Midnight blue lurex: the elegant alternative to black swimwear Black remains a must-have. For 2026, however, it's giving way to a more subtle shade: Midnight blue. This deep midnight blue is one of the season's most elegant swimwear colors. A timeless color for a chic, timeless swimsuit Designed to stand the test of time, Midnight captures light with finesse and natural sophistication. It's the safe bet for those looking for a chic swimsuit, timeless and easy to wear, season after season. Khaki and cappuccino: the must-have colors for summer 2026 True elegance often lies in simplicity. In 2026, mineral hues are the obvious choice for summer swimwear trends. Shades for every skin tone Shiny khaki: organic and natural, it adapts to all skin tones and perfectly embodies the slow life spirit.Cappuccino lurex: warm and enveloping, it warms the complexion and adds a touch of discreet luxury, ideal from morning to sunset. Ribbed swimsuits: the chic, sculpting swimwear trend This is the strong point of the 2026 collection: relief. Textured swimwear is a must-have for those seeking both style and comfort. Optimum support without compromising comfort Beyond their couture look, these materials offer a key advantage: they blur small imperfections, perfectly support the silhouette and provide a second-skin feel. Opt for a look of effortless, natural elegance, from sunrise to sunset. Green Gingham: the retro-chic swimwear trend makes a comeback Vichy is reinvented in Green on our textured fabric: a sunny, sparkling touch that captures the carefree spirit of strolls on the beach. Modern Dolce Vita: the wind in your hair, the scent of Italian ice cream, the ray of sunshine that warms your skin. Assumed femininity, elegant and free. Sowe designer Perrine's advice : "The Victoire one-piece in green gingham is my fashion nugget of the season! I love it worn on its own for an instant sun-kissed effect, or as a bodysuit under a slightly half-open white linen shirt for a casual chic look. With every ray of sunshine, it captures the spirit of summer." Ocean Stripes: the graphic stripe star of summer 2026 swimwear Forget the classic sailor stripe, too wise for your wanderlust. This season, stripes are boldly reinvented. The brilliant Ocean Stripes print is a strong signature of women's swimwear trends 2026. Why this stripe enhances the figure and the complexion Conceived as a vibrant, sunny palette, it acts as a veritable shot of vitamins. The graphic contrasts awaken the complexion's radiance, structure the silhouette and add an architectural dimension to the swimsuit. A favorite of Marine, e-commerce and marketing manager: with an asymmetrical cut like the Carla model, Ocean Stripes is enough to create an assertive beach look. The Garden line: swimwear designed to move in style Because summer doesn't always rhyme with immobility, the collection also includes the Garden line. Swimwear designed for movement, perfect for those who alternate between swimming, beach walking and summer activities, always in style. How to choose the right swimsuit for summer 2026? Choosing a swimsuit is all about choosing how you want to feel: sculpted, free, confident, elegant. Women's swimwear trends 2026 offer this freedom, the freedom to anticipate summer, to project yourself and make every moment your own. For even more advice, visit here. The site is due to go online shortly. While you're waiting for the thermometer to rise, get ready for summer, and spot your favorites. What if summer started early? I'd like to subscribe to thenewsletterto preview the 2026 collection.

Casting Body Love 2026

What if the face of our summer was you? ☀️ February. It's that time of year when winter plays out overtime, when we wrap ourselves in thick knits and wait for better days. Yet in the Atelier offices, the mood is already electric. The Summer 2026 Collection is (almost) ready. The colors are vibrant, the materials catch the light, the cuts are designed to sublimate. But for it to take on its full meaning, it lacks the essential ingredient: your energy. As we do every year, we're launching our big Casting Body Love. It's not just a call for applications. It's an invitation to join the Sowe adventure, to embody our values and celebrate free, smiling, untouched femininity. Body Love: Celebrating allure rather than perfection At Sowe, we're deeply convinced that a swimsuit isn't meant to be put on a plastic mannequin. It's for living. To swim in, to laugh in, to sunbathe in, and to follow you down memory lane. An ode to self-confidence The Body Love approach highlights the diversity of the personalities who wear our creations. From 34 to 44, whether you're tall, short, shy or outgoing... what inspires us is your naturalness. We don't try to erase anything. We're looking for allure. The look of a woman who feels good (or wants to feel good!) in a swimsuit, quite simply. Style isn't a question of size, it's a question of smile and attitude. A day for yourself, to the rhythm of the waves 🌊 Taking part in the Sowe casting is much more than a photo shoot. It's a unique human experience, steeped in our gentle way of life. Letting go and good humor The date is set for late April/early May, when the light on the coast becomes magical. The idea? Spend half a day together, toes in the sand, previewing the new collection. The atmosphere is gentle, friendly and 100% caring. It's a moment for yourself, to have fun in front of the lens, meet the team and share laughs with other inspiring women. No pressure, just spontaneity. "What do we take away from these days? It's not the photos, but the incredible energy that flows between us all. It's often the beginning of beautiful friendships." - The Sowe team Casting 2026: We're looking for radiant personalities You may be thinking "it's not for me" or "I'd never dare". But you're exactly what we're looking for. Who are our ambassadors for a day? We're not looking for professional models. We're looking for authentic women. - Do you have that little sparkle in your eye? - Do you love the ocean, fashion and simple things? - Are you looking for a confidence-boosting adventure? Your age or measurements don't matter. What counts is your desire to share this moment with us. How do you get involved? There's no such thing as a typical profile, only people you meet. If you feel that adventure resonates within you, listen to that little voice. Simply tell us what drives you, from your heart and in your natural way. That's all we care about. I'm joining the Body Love 2026 adventure We can't wait to discover your faces and prepare this summer with you. See you soon under the sun, The Sowe team.

Why choose a timeless swimsuit?

They're back! (re)Discover our timeless women's swimwear in dark green and black A new season, the same values At Sowe Biarritz, we believe that style never goes out of fashion. That's why, season after season, some of our women's swimsuits remain at the heart of our collection: those that transcend trends, those that can be worn with elegance, those that can't be forgotten. Colors that magnify every skin tone This is perhaps their greatest power: these women's swimsuits are designed to be worn from the very start of the season, long before the first rays of sunlight turn our skin golden. Dark green and black are two colors that naturally flatter all skin tones, from the fairest to the darkest. They illuminate fair skin tones, warm mid-tones, and sublimate golden to black skin. No need to wait for a perfect tan to feel good in a swimsuit. Timeless is also a choice for sustainable consumption Investing in a timeless swimsuit also means making a reasoned choice. These models don't follow seasonal trends - they go beyond them. A well-chosen, well-maintained swimsuit carries with it several summers, several memories, several versions of yourself. Pieces that remain beautiful season after season, like the colors that dress them. Ready to wear them? Our timeless one-piece and two-piece swimsuits in dark green and black are once again available. 👉 Discover the collection