The French swimwear and coolwear brand inspired by Biarritz
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BORN IN BIARRITZ
Inspired by the unique lifestyle of Biarritz
combining surf culture, fashion heritage
and the energy of nature,
Sowe Biarritz creates feminine collections
to shine all year round.
Our mission is to create a swimwear wardrobe that celebrates all women.
From the beach to the city, from laid-back holidays to adrenaline-pumping sports, our collections combine style and comfort for all your needs.
We prioritise responsible Euromed sourcing to offer you premium quality and fair prices.
Our commitment: to make buying your swimsuit as joyful as your summer moments!
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95% EUROMED
Our commitment to more responsible fashion prioritizes local sourcing.
95% of the materials in the 2025 collection are knitted in Spain or Italy, then our creations come to life in one of our two workshops in Tunisia and Portugal.
We exclusively choose land and sea transport.
Our creations are protected by recycled plastic packaging, an optimal solution for reducing the carbon footprint thanks to its lightness.
This eco-responsible approach is constantly evolving: our teams innovate continuously to design ever more sustainable collections, without compromising on the quality and aesthetics that define Sowe.

BODY LOVE
At Sowe, we celebrate the beauty of every woman by creating swimwear for all body type and needs.
Our swim collections are designed as a game of infinite possibilities: each piece can be freely combined through mix & match, allowing everyone to create their unique swimsuit, perfectly suited to their shape and personality.
Our mission is to support you in choosing your swimsuit with care.
With Sowe, find the swimsuit that suits you and flatter your body shape.