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Casting Body Love 2026

What if the face of our summer was you? ☀️ February. It's that time of year when winter plays out overtime, when we wrap ourselves in thick knits and wait for better days. Yet in the Atelier offices, the mood is already electric. The Summer 2026 Collection is (almost) ready. The colors are vibrant, the materials catch the light, the cuts are designed to sublimate. But for it to take on its full meaning, it lacks the essential ingredient: your energy. As we do every year, we're launching our big Casting Body Love. It's not just a call for applications. It's an invitation to join the Sowe adventure, to embody our values and celebrate free, smiling, untouched femininity. Body Love: Celebrating allure rather than perfection At Sowe, we're deeply convinced that a swimsuit isn't meant to be put on a plastic mannequin. It's for living. To swim in, to laugh in, to sunbathe in, and to follow you down memory lane. An ode to self-confidence The Body Love approach highlights the diversity of the personalities who wear our creations. From 34 to 44, whether you're tall, short, shy or outgoing... what inspires us is your naturalness. We don't try to erase anything. We're looking for allure. The look of a woman who feels good (or wants to feel good!) in a swimsuit, quite simply. Style isn't a question of size, it's a question of smile and attitude. A day for yourself, to the rhythm of the waves 🌊 Taking part in the Sowe casting is much more than a photo shoot. It's a unique human experience, steeped in our gentle way of life. Letting go and good humor The date is set for late April/early May, when the light on the coast becomes magical. The idea? Spend half a day together, toes in the sand, previewing the new collection. The atmosphere is gentle, friendly and 100% caring. It's a moment for yourself, to have fun in front of the lens, meet the team and share laughs with other inspiring women. No pressure, just spontaneity. "What do we take away from these days? It's not the photos, but the incredible energy that flows between us all. It's often the beginning of beautiful friendships." - The Sowe team Casting 2026: We're looking for radiant personalities You may be thinking "it's not for me" or "I'd never dare". But you're exactly what we're looking for. Who are our ambassadors for a day? We're not looking for professional models. We're looking for authentic women. - Do you have that little sparkle in your eye? - Do you love the ocean, fashion and simple things? - Are you looking for a confidence-boosting adventure? Your age or measurements don't matter. What counts is your desire to share this moment with us. How do you get involved? There's no such thing as a typical profile, only people you meet. If you feel that adventure resonates within you, listen to that little voice. Simply tell us what drives you, from your heart and in your natural way. That's all we care about. I'm joining the Body Love 2026 adventure We can't wait to discover your faces and prepare this summer with you. See you soon under the sun, The Sowe team.

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2026: Your appointments

Your favorite timeless swimwear and new products are announced in March!

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CHOOSING THE RIGHT SWIMSUIT : BODY SHAPE GUIDE

Which swimsuit styles suit which body types? We explain it all!

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SOWE: Basque coastal lifestyle at the heart of our collections

The Sowe collections were born just a stone's throw from the beaches of Biarritz. This immediate proximity to the ocean is more than just a detail: it's at the heart of our expertise. Who better to understand the demands of a perfect beach day than a team that lives by the tides? A versatile lifestyle on the Basque Coast Traditions and trends punctuate life on the Basque Coast. This duality shapesSowe's DNA: we draw our inspiration from this subtle blend of Biarritz heritage and openness to the world. Here, surfers, Biarritz families and travelers come together in a unique harmony that fuels our creativity. Inspiration from our teams The Basque Coast embodies an art of living that we translate into every one of our creations. Our collections are designed for those days that start with a trip to the beach and end with an aperitif by the water. The versatility that is so characteristic of Biarritz - where people move naturally from swimwear to streetwear - guides the style of our collections. Like Biarritz itself, Sowe embodies this unique fusion between the elegance of its imperial heritage, surf culture and the energy of the ocean. It is in this constant dialogue between tradition, trends and casual chic that we find the inspiration to create our collections.

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OUR NEW E-SHOP: AN EVEN MORE PERSONALIZED SHOPPING EXPERIENCE!

Our priority? To offer you an experience as attentive and personalized as the one you'll find in our boutiques, and in particular with an enriched morphological guide! We've developed an even more precise advice tool to help you find your ideal swimsuit.

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