What if the face of our summer was you? ☀️
February. It's that time of year when winter plays out overtime, when we wrap ourselves in thick knits and wait for better days. Yet in the Atelier offices, the mood is already electric. The Summer 2026 Collection is (almost) ready. The colors are vibrant, the materials catch the light, the cuts are designed to sublimate. But for it to take on its full meaning, it lacks the essential ingredient: your energy.
As we do every year, we're launching our big Casting Body Love. It's not just a call for applications. It's an invitation to join the Sowe adventure, to embody our values and celebrate free, smiling, untouched femininity.
Body Love: Celebrating allure rather than perfection
At Sowe, we're deeply convinced that a swimsuit isn't meant to be put on a plastic mannequin. It's for living. To swim in, to laugh in, to sunbathe in, and to follow you down memory lane.
An ode to self-confidence
The Body Love approach highlights the diversity of the personalities who wear our creations. From 34 to 44, whether you're tall, short, shy or outgoing... what inspires us is your naturalness.
We don't try to erase anything. We're looking for allure. The look of a woman who feels good (or wants to feel good!) in a swimsuit, quite simply. Style isn't a question of size, it's a question of smile and attitude.
A day for yourself, to the rhythm of the waves 🌊
Taking part in the Sowe casting is much more than a photo shoot. It's a unique human experience, steeped in our gentle way of life.
Letting go and good humor
The date is set for late April/early May, when the light on the coast becomes magical. The idea? Spend half a day together, toes in the sand, previewing the new collection.
The atmosphere is gentle, friendly and 100% caring. It's a moment for yourself, to have fun in front of the lens, meet the team and share laughs with other inspiring women. No pressure, just spontaneity.
"What do we take away from these days? It's not the photos, but the incredible energy that flows between us all. It's often the beginning of beautiful friendships." - The Sowe team
Casting 2026: We're looking for radiant personalities
You may be thinking "it's not for me" or "I'd never dare". But you're exactly what we're looking for.
Who are our ambassadors for a day?
We're not looking for professional models. We're looking for authentic women.
- Do you have that little sparkle in your eye?
- Do you love the ocean, fashion and simple things?
- Are you looking for a confidence-boosting adventure?
Your age or measurements don't matter. What counts is your desire to share this moment with us.
How do you get involved?
There's no such thing as a typical profile, only people you meet. If you feel that adventure resonates within you, listen to that little voice. Simply tell us what drives you, from your heart and in your natural way. That's all we care about.
I'm joining the Body Love 2026 adventure
We can't wait to discover your faces and prepare this summer with you. See you soon under the sun,
The Sowe team.
