Privacy policy

Last updated: February 17, 2025

This Privacy Policy explains how SOWE Biarritz (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase on www.sowe-biarritz.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services").

For the purposes of this Privacy Policy, "you", "your", and "yours" refer to you as a user of the Services, whether you are a customer, a website visitor, or any other individual whose personal information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you over the past 12 months from various sources, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the personal information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you provide directly through our Services may include:

Contact information, such as your name, address, phone number, and email.
Order information, such as your name, billing address, shipping address, payment confirmation, email, and phone number.
Account information, such as your username, password, security questions, and other information used for account security.
Customer service information, such as any information you choose to include in communications with us, for example, when you send a message through the Services.

Certain features of the Services may require you to provide specific information about yourself. You may choose not to provide this information, but doing so may limit your ability to use or access those features.

Information We Collect About Your Use

We may also automatically collect certain information about your interactions with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection data, IP address, and other details about your interactions with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, like Shopify.
Payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payments and provide you with the products or services you’ve requested, in order to fulfill the contract we have with you.

When you visit our Site, open or click on our emails, or interact with our Services or advertisements, we—or third parties we work with—may automatically collect information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be processed in accordance with this Privacy Policy. See also the section below, Website and Third-Party Links.

How We Use Your Personal Information

Providing Products and Services: We use your personal information to provide the Services to fulfill the contract we have with you, including processing your payments, fulfilling your orders, sending account-related and transaction notifications, creating and managing your account, arranging for shipping, handling returns and exchanges, and enabling other account-related features. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In such cases, Shopify will process your data as described in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing communications via email, SMS, or postal mail, and displaying advertisements for products or services. This may include tailoring our Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for this data processing is our legitimate interest in marketing our products under Article 6(1)(f) of the GDPR.
Security and Fraud Prevention: We use your personal information to detect, investigate, or take action against potential fraud, illegal activity, or malicious behavior. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. We strongly recommend not sharing your username, password, or other access information. If you believe your account has been compromised, please contact us immediately. If you are in the EEA, the legal basis for this data processing is our legitimate interest in securing our Site for you and other users, under Article 6(1)(f) of the GDPR.
Communicating with You and Improving the Services: We use your personal information to provide customer service and improve our Services. This is in our legitimate interest to remain responsive, provide efficient services, and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with our Shopify store, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and enhance our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand how users interact with the Services (as part of our legitimate interest in managing, improving, and optimizing the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements on our Site and across other websites.

Most browsers accept cookies by default, but you can configure your browser to delete or reject cookies using your browser controls. Please note that deleting or blocking cookies may negatively impact your user experience and cause some parts of the Services to malfunction or become unavailable. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our Site also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you inform us of your preference through the GPC signal, we will treat it as a valid request to opt out of sharing or targeted advertising for the associated browser or device, and if we can associate that device with a Shopify account, we will apply that request to the account as well. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.

Apart from the Global Privacy Control signal, we do not recognize other browser- or device-based “Do Not Track” signals.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons subject to this privacy policy. This may include:

Vendors or other third parties performing services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order processing and shipping).
Business and marketing partners to provide you with services and deliver advertisements. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you request or otherwise consent to the disclosure of certain information to third parties—for example, to ship products to you or through your use of social media widgets or login integrations—with your consent.
With our affiliates or within our corporate group, in our legitimate interest of operating a successful business.
As part of a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend our Services, our rights, and the rights of our users or third parties.

Over the past 12 months, we have disclosed the following categories of personal and sensitive personal information for the purposes described above under “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Category	Categories of Recipients
Identifiers such as contact details and certain account and order information	Vendors and service providers
Categories of personal information listed under the California Customer Records statute, such as contact details and account/order information	Vendors and service providers
Commercial information such as order details, purchase data, and customer service information	Vendors and service providers
Internet or other similar network activity, such as usage data	Vendors and service providers
Geolocation data such as IP-derived location or other technical means	Vendors and service providers
All the above	Business and marketing partners, Affiliates

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we may share personal information for advertising and marketing purposes, as described below.

We have “sold” and “shared” (as those terms are defined under applicable law) personal information in the past 12 months for advertising and marketing purposes, as follows:

Categories of Personal Information	Categories of Recipients
Identifiers such as name, email address, and phone number	Business and marketing partners
Commercial information such as records of purchased products or services	Business and marketing partners
Usage data	Business and marketing partners

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that we do not own or control, you should review their privacy and security policies as well as their terms and conditions. We are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public areas—including information shared on third-party social media platforms—may also be visible to other users of the Services and/or the third-party platforms, and such use may not be limited by us or the third party.

The inclusion of such links does not imply endorsement of the content on those platforms or their operators, except as stated within our Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, you may contact us using the details provided below to request deletion.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” (as defined under applicable law) personal information of individuals under the age of 16.

Security and Data Retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, any information you send to us may not be secure in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The retention period for your personal information depends on various factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies and contracts.

Your Rights

Depending on your place of residence, you may have all or some of the following rights with respect to your personal information. These rights are not absolute and may only apply under certain circumstances. We may deny your request as permitted by law.

Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details on how we use and share it.
Right to Deletion: You may have the right to request the deletion of personal information we maintain about you.
Right to Correction: You may have the right to request the correction of your personal information.
Right to Portability: You may have the right to receive a copy of your personal information and request that we transfer it to a third party, under certain conditions.
Right to Opt-Out of Sale/Sharing/Targeted Advertising: You may have the right to request that we not “sell” or “share” your personal information or process it for “targeted advertising,” as defined under privacy laws. If you visit our Site with an active Global Privacy Control signal, we will treat it as an opt-out request for the device and browser you are using, depending on your location.
Right to Restrict Processing: You may have the right to request that we stop or restrict processing your personal information.
Right to Withdraw Consent: If we rely on your consent to process your personal information, you may withdraw that consent at any time.
Right to Appeal: You may have the right to appeal our decision if we decline to act on your request. You can do so by replying directly to our refusal.
Communication Preferences: You may opt out of receiving promotional emails by using the unsubscribe option in our messages. However, we may still send you non-promotional emails related to your account or orders.

You may exercise any of these rights where indicated on our Site or by contacting us using the information provided below. We will not discriminate against you for exercising your rights.

We may need to collect information from you to verify your identity (such as your email address or account information) before we can respond substantively to your request. In accordance with applicable law, you may appoint an authorized agent to make a request on your behalf. We may require the agent to provide proof of your authorization and may ask you to verify your identity directly with us.

We will respond to your request as required by law and as promptly as possible.

Complaints

If you have any complaints regarding how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on your place of residence, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities responsible for data protection is available here.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you reside. Your personal information may also be processed by employees, service providers, and third-party partners in these countries.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the competent UK authority, as applicable, unless the data transfer is made to a country deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at perrine@sowe-biarritz.com, or contact us at 37 Rue Mazagran, Biarritz, 64200, France.

For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controller of your personal information.