Winter is coming… and so is the end of the year.
Since we’re often caught up in the daily hustle, we’re taking this little break between two collections to finally reflect on everything we’ve done and gone through this year—almost without even realizing it!
So yes, we can now officially say it: 2018 was a wonderful year for Sowe (and I’m not just saying that because it’s the year I joined the team ;-)).
A year of change, new ideas, and beautiful encounters. A year that marked a real turning point for the future of the brand.
Let’s look back, with a touch of emotion, on the past 12 months...
January 2018: the team grows as Perrine hires her first employee (spoiler alert: it’s me!).
It’s not the beginning, but rather the continuation of a beautiful story with her—we’ve known each other for years, and now we’re writing the Sowe story hand in hand.
2018 begins with a more motivated team than ever, ready to take on any challenge.
And with a new team comes a new office! Just a few weeks after I arrived, in early February, we moved into a bigger, brighter space where we could finally set up a showroom to present our collections.
It was also at the start of 2018 that we began working on the 2019 collection: designing new styles, selecting fabrics, curating our color palette and prints… everything had to be ready by the end of May for the photo shoot.
This year, due to the very wet and unpredictable Basque weather, we decided to shoot further up the Atlantic coast for the first time ever… Destination: Cap Ferret!
Aurore (our host), Camille (our model), and Damien (our photographer) joined us for two days full of… laughter and magic.
Another highlight of 2018: the opening of our very first pop-up store! We headed to Bordeaux in June to meet you in person and present our limited edition “Summer Fever” during a little apéro on the riverbanks.
At the same time, the 2018 collection launched on the e-shop and in around 30 selected boutiques. The new one-piece Elaia, with its lace neckline, sold out in just two weeks, and we had to rush to restock it sooner than expected!
The Sirène print was a hit, and once again, the collection was loved by influencers, helping more and more people discover Sowe.
In June, between the photo shoot and the opening of our pop-up store, Perrine flew to Miami for a week to represent Sowe alongside a selection of European brands—our first steps into the U.S. market!
In early July, the long-awaited sunshine finally arrived and we could fully enjoy the Basque coast, lunch breaks on the beach, and evening drinks by the sea.
As summer came to an end, we were already working on tons of new projects for summer 2019.
December… it's cold, it's rainy… and we’re back in full-on hustle mode!
The 2019 production launch is just around the corner—scheduled for release in early March.
Perrine is back at the drawing table, surrounded by fabric samples and color palettes. 2020 has already begun for us!
Just a few more days until 2019—we can’t wait to show you everything we’ve been working on for over a year!
Of course, we want to take this moment to thank you for being more and more of you joining the Sowe Girls community every day.
Perrine and I wish you a joyful holiday season and all the best for the new year!
See you very, very soon,
Clémence
